Data-Driven Selling By Sales Insights Lab

5 Keys to Setting More Appointments With Cold Email

Are you one of the many sales reps using cold email to generate high-quality appointments? If you are a savvy sales rep chances are you are and more importantly with the tools that are available nowadays. We can be setting up automated cold email sequences that are high-quality emails with high-quality outreaches.

I'm talking with Ian Bloembergen, the founder of Pilot Now (https://pilotnow.com/). This guy is an absolute Ninja at Cold email as I go through the interview with him pay close attention to every single thing that he mentions because some of the things that he says are subtle, but I promise you if you implement some of these ideas you are going to absolutely crush your email sequences. 

5 Keys to Setting More Appointments With Cold Email #1:
Take the time at the top of the funnel to get everything right in the beginning; then everything becomes a lot easier. 

Make sure you've got your details setup right by picking the right email provider depending on who you're going after.

Make sure your list is right using a useful tool because, in the end, you can need to get the right message to the right person if you're going to get anywhere.

5 Keys to Setting More Appointments With Cold Email #2: Intentional content. 

What we found is cold outbound email is evolving. And the more people that do is the number of people get to it, just like any form of sales. No one picks up a telemarketer anymore because they get a hundred today. And so how do you stand out? 

5 Keys to Setting More Appointments With Cold Email #3 Personalization

The key here is personalization right is to make sure that your message is geared to the individual or the account. No one wants to be automated. So if you have a sign that your message seems automated you're going to lose replies, even if the value prop is excellent, also if they have the pain because they feel like hey, you can't have the time to write email one by one to me. Why should I give you the time right and so how do you do that in a way in scale?

5 Keys to Setting More Appointments With Cold Email #4: React with urgency. 

Make sure you set up alerts and make sure you react quickly.
And if you do that you're in the game and from there. 

The data is unequivocal. Companies that respond within six minutes the likelihood of converting that lead into an appointment is double. 

5 Keys to Setting More Appointments With Cold Email #5: Pair touches with other channels. Send a LinkedIn connection request and maybe reference the email exchange. 

There are five keys to setting more appointments with cold email. And if you enjoyed this video, then I have excellent free training on the data-driven approach to help you crush your sales goals. Just click right here to get registered instantly.

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