The Future of Cold Outreach: Targeted, Resonant, and Purpose-Driven
Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"
In this podcast episode, Tiffany from Sales Insights Lab and the host discuss evolving cold outreach strategies. They stress the importance of tactical approaches and avoiding generic methods due to advanced email filtering by G Suite and Outlook. They advocate for high-value, purpose-driven outreach and the use of multichannel communication to engage prospects meaningfully. The conversation also covers the necessity of a multi-step, personalized approach to outreach that resonates with prospects' needs. The episode wraps up with a call to action for listeners to access a free video training on effective deal-closing strategies.
The importance of purpose in cold outreach (00:00:00) Tiffany emphasizes the importance of purpose in cold outreach, stating that prospects deserve to know there's a solution to their problems.
Changes in cold outreach due to technical filtering (00:00:45) Discussing changes in cold outreach, including filtering emails by G Suite and Outlook, and the decreasing open rates of emails over the years.
Impact of G Suite changes on email volume and spam (00:01:14) Explaining the impact of G Suite changes on email volume and spam, and how it affects the effectiveness of cold outreach.
Multichannel approach in cold outreach (00:05:13) Highlighting the importance of a multichannel approach in cold outreach to demonstrate high value and reach prospects effectively.
The offer and its importance in cold outreach (00:12:13) Emphasizing the need for a compelling offer in cold outreach to entice prospects and make them willing to engage in a conversation.
Effective personalization in cold outreach (00:16:21) Discussing the significance of good personalization in cold outreach to demonstrate understanding and relevance to the recipient.
Segmentation in cold outreach (00:17:58) Explaining the importance of segmentation in cold outreach to narrow down the target audience and send more relevant messages.
Cold Outreach Strategies (00:20:14) Discussion on the impact of changes in cold outreach and the importance of narrowing down the target list for better resonance.
Tactical Advice (00:20:58) Promotion of free video training on a five-step formula for closing more deals without price pushback.
