The Martial Arts Approach to Closing Sales

Be sure to register for my free training on, "The 5-Step Formula to Closing More Deals without the Price Pushback, 'Think-It-Overs' or Ghosting"

In this episode of Data Driven Selling by the Sales Insights Lab, host Marc Wayshak dives into the fascinating parallels between martial arts and sales techniques. Drawing from his personal experience in Brazilian jiu-jitsu, Marc explores how the principles of martial arts can dramatically enhance your sales game. From treating your prospect as a training partner to replacing force with skill, Marc shares invaluable insights that can transform your approach to closing deals. Learn how to harness the energy of your prospects, think multiple steps ahead, understand likely outcomes, and develop an intentional training process for long-term success. Whether you're a seasoned salesperson or just starting out, these strategies can help propel you to the top of your field. Stay tuned for a dynamic episode that blends the art of martial mastery with the science of selling.


1. Your prospect is the best training partner
2. Replace force with skill
3. Let their energy lead where you want to go
4. Think many steps ahead
5. Understand the likely outcomes
6. Intentional training leads to long-term success
7. The best athletes often don’t become the best martial artists


Using Prospects as Training Partners
- Role of a training partner in martial arts.
- Prospects as the best training partners in sales.
- Importance of learning from each sales interaction.

Replacing Force with Skill
- Common beginner's mistake: using force.
- Transition from using force to using skill in martial arts.
- Applying skill over force in sales.
- The discomfort prospects feel when reps use forceful techniques.

Letting Energy Lead
- Traditional selling techniques versus guiding energy.
- Embracing objections rather than opposing them.
- Steering the prospect’s energy in the desired direction.

Thinking Many Steps Ahead
- Advanced martial artists’ ability to think multiple steps ahead.
- Parallels in sales: having a process and planning future steps.
- Differences between trained and untrained salespeople.

Understanding Likely Outcomes
- Predictability of human behavior in martial arts.
- Predicting prospects’ responses in sales scenarios.
- Preparing for various potential outcomes.

Importance of Intentional Training
- Need for a structured training process in martial arts.
- Importance of having an intentional training process in sales.
- Long-term benefits of consistent and intentional training.

Misconception About Natural Talent
- Observations about top martial artists not always being top athletes.
- Comparison to sales: natural charisma versus learned skills.
- Emphasis on focusing on skill development rather than innate traits.

- Summarizing the martial arts approach to closing sales.
- Encouragement to focus on skill development and continuous learning.

Creators and Guests

Marc Wayshak
Marc Wayshak
Founder of Sales Insight Labs | Host of Data Driven Selling Podcast | Sales Data Geek
Cameron Stack
Cameron Stack
Producer | Partner at Podcast Sins Production and Strategy Firm
The Martial Arts Approach to Closing Sales
Broadcast by